A Viral NYC Bagel Shop Is Coming to Chicago for St. Patrick’s Day —Limited Pop-Up at Guinness Open Gate Brewery

Chicago’s St. Patrick’s Day celebrations are getting an unexpected addition this year, and bagel lovers may want to mark their calendars.

The viral New York bagel brand PopUp Bagels is coming to Chicago for a limited pop-up at the Guinness Open Gate Brewery in the West Loop. The collaboration is part of the city’s larger St. Patrick’s Day festivities and will feature a special bagel spread inspired by Guinness.

For Chicagoans who have seen the brand online but never had a chance to try it, this pop-up offers a rare opportunity to experience the buzz in person.

The Viral Bagel Brand People Line Up For

PopUp Bagels has become famous for its simple concept: serve fresh, hot bagels paired with creative cream cheese spreads called “schmears.”

The brand built a strong following after videos of people tearing into the blistered crust bagels began circulating online. Fans often share clips dipping the bagels into unique spreads such as pesto butter, vodka sauce, and other rotating flavors.

Despite the hype, the company still has no permanent location in Chicago, which is why pop-ups like this tend to generate serious attention.

A Special Guinness Chocolate Stout Cake Schmear

For this collaboration, PopUp Bagels and Guinness created a limited spread called Guinness Chocolate Stout Cake Schmear.

The spread is inspired by the rich flavors of Guinness chocolate cake and infused with Guinness stout, bringing a sweet and malty twist to the classic bagel and cream cheese combination.

It is a playful pairing that connects the brand’s bagels with one of the most iconic Irish beverages in the world.

When the Chicago Pop-Up Is Happening

The pop-up will take place for two days only at the Guinness Open Gate Brewery in Chicago’s West Loop.

Dates: March 12 and March 13

Time: 8:00 AM to 11:00 AM

Both days will be open to the public, though quantities will likely be limited.

Visitors can stop by the brewery to grab freshly baked bagels and try the limited-edition schmear ahead of the city’s St. Patrick’s Day celebrations.

Just Before Chicago’s Famous River Dyeing

The timing of the event is intentional.

The pop-up takes place just before Chicago’s annual St. Patrick’s Day river dyeing, one of the city’s most iconic traditions where the Chicago River turns bright green ahead of the holiday parade.

Guinness is also involved in several St. Patrick’s Day activations across the city, including sponsorship of the river dyeing and celebrations at the brewery itself.

For visitors exploring the festivities that week, the bagel pop-up adds another unique stop to the celebration.

What to Expect at the Brewery

The Guinness Open Gate Brewery has become a major destination in the West Loop since opening its Chicago location.

During the St. Patrick’s Day weekend celebrations, the brewery plans to host live music, DJs, giveaways, and other themed events tied to the holiday.

Guests stopping by the pop-up may also see small pours of Guinness, special promotions, and festive activities happening around the brewery as the city prepares for the holiday weekend.

The West Loop Remains One of Chicago’s Hottest Food Neighborhoods

Events like this highlight the continued momentum of the West Loop as one of Chicago’s top dining and nightlife destinations.

The neighborhood has transformed over the past decade from an industrial corridor into a hotspot filled with restaurants, breweries, and creative food concepts. Pop-ups and collaborations like this one are part of what keeps the area constantly evolving.

For food lovers in Chicago, the West Loop remains one of the most exciting places to explore new dining experiences.

Why Lifestyle Hubs Often Influence Real Estate Demand

Neighborhoods known for vibrant dining scenes and entertainment options often attract strong interest from buyers.

Walkable areas with restaurants, nightlife, and cultural experiences tend to draw people who want an active city lifestyle. In Chicago, areas near downtown lifestyle districts continue to remain attractive to both buyers and investors.

Understanding how these lifestyle hubs shape neighborhood growth can help buyers and sellers make smarter decisions in today’s market.

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Ranked among the top 1% of real estate teams in the Chicagoland market, Cory Tanzer and the Cory Tanzer Group are experts in helping buyers and sellers navigate today’s market across Downtown Chicago, the North Shore, and the Western Suburbs. Recognized for their neighborhood expertise in areas such as University Village, University Commons, South Loop, and Pilsen, the team helps clients stay one step ahead by understanding where the Chicago market is headed next.